By now, you probably have a pretty good idea about what "skin type" you are, and have probably even been choosing beauty products based on this for quite some time... but round here, we like to do things a little differently.
Throughout the month, our skin varies in redness, hydration + inflammation, not to mention different areas of our skin behaves uniquely (oily T-zone we're looking at you).
WHY WE DON'T BELIEVE IN SKIN TYPES
We firmly believe in the power of intentions and declaring what we want to attract, and this includes our skin. We want to empower you to make decisions based on the skin that you want and to really double-down on your SKINTENTION.
The life cycle of a skin cell has 28 days, which means that with every drop of serum + every layer of mist, you really are building your future face. Super high-vibe skin is crafted from what feeds it; the foods you eat, the skincare you choose + the thoughts you dwell on. And this is why we've formulated our collections based not on traditional skin types but on these SKINTENTIONS - inspired by the three goals that we see most women reach for: to GLOW, BALANCE & NOURISH.
I AM GLOWING
The Glow range takes dull, lacklustre skin and turns up the glow with the illuminating oils of Rosehip, Pumpkin seed, as well as potent florals such as Rose, Geranium & Cypress. It's aims are to increase brightness, maintain hydration + damage-control from sun/smoke/stress.
I AM BALANCED
Balance is about helping train skin to normalize oil production. Featuring the lightweight oils of Jojoba, Watermelon seed + Sea buckthorn, as well as Sweet Orange, Juniper & Lavender, aiming to detoxify areas of congestion, excess oil production and leave skin calm + clear.
I AM NOURISHED
Finally, Nourish is about giving your skin an extra bit of love and hydration when needed. With the nourishing oils of Hemp, Chia + and Moringa seed, as well as the calming botanicals of Black Spruce, Jasmine, Spearmint & Lavender. It's designed to soothe disillusioned skin + breathe life into dryness.
NAVIGATING THE PRODUCTS
The best thing is that you don't have to worry about using a product for the wrong SKINTENTION, because the nature of plant-powered skincare is that there are no wrong choices. Sure your skin might react better to a particular product on a particular day, but there are no ingredients that will dry out or clog your skin. You can also mix and match to your hearts content for the most personalised approach. For example, you may want a mist that nourishes your skin but a mask that will balances it, or possibly an elixir that will counter dryness but a mist that will brighten.
If you have any questions about which products are most suitable for your SKINTENTIONS, please feel free to drop us a comment! We love to hear from you beauties!